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Category: Consultants & Agencies


How To Formulate An Internal Brand Strategy

A brand is a name or logo that sets your business and its product apart from the rest in the market. Brands stand for and represent something. In today’s world with consumers who are more aware than ever before brands have become important. Branding plays key part in a business strategy.

If we talk about PR and advertising theses are external factors that play in brand building and without a doubt important. However what can be often overlooked is internal brand strategy of Brand council.

Internal brand strategy translates into people. In an internal brand strategy your employee’s ‘live the brand’. That is they translate the brand into behavior.  The employees will live the brand and communicate if through various touch points to customers and partners. This will strengthen the brand and make clear in the mind of the stakeholders about what the brand is and what it stands for.

Values and Mission

Values and mission will give direction to your brand. It shows what the brand stands for and what it aims to be. It should be crystal clear to the employees what values and mission the brand holds. Communicate it clearly to the employees as it’s a crucial part of internal brand strategy. It will also give the employees a sense of purpose as they are not just doing their jobs to earn a wage but something greater.

Engage employees

Start engaging the employees. Once the employees have understood the values and mission they need to be engaged to start living the brand. The upper management should lead by example and encourage the employees to follow. Employees should be incentivized to perform and those who perform well can be made brand ambassadors.

For instance KPMG successfully engaged its employees with its 2014 ‘Purpose Program’ with the challenge ‘What my job means to me’. The company got 42000 thousand responses on its intranet with employees responding to what their job means to them. That year was the company’s most profitable year in over its 100 years history..

Create an internal brand identity and align it with the external

You external brand is the logo, colour, jingle etc. It’s what communicates the brand to the customers. Similar to external brand it is also important to create an internal brand. The internal brand will communicate to the employees and remind them of the brand’s value’s and purpose. It could be a tag line, logo or jingle. It should be noted that it is important to synchronize the internal brand with the external. It should not be the case that the external brand is communicating something opposite or completely different from the internal brand. This will make the internal brand strategy a failure.  

Keep the above steps in mind when formulating an internal brand strategy and give purpose and meaning to the most important assets of your firm that is your employees.

The Types Of Compliance Policies

You are planning to start a business and have planned all of the activities your business is going to execute. You also have all the means to sustain the business for a long period of time. But you might not have done your research about the legal laws and regulations your business would have to follow. And when you look at those laws and regulations, you might be overwhelmed by the amount of laws out there the government has passed. People do not usually think that a legal side of a business exists until to decide to have a start-up. Most companies have their own legal lawyers or legal advisors to do jobs like this, but what if you chose to do it yourself but do not know how to start? The hardest thing to do for any type of work to is quit procrastinating and start doing. Likewise, the best way to learn about the legal side of your organisation is to start learning. This article will discuss the means of learning how to handle the systems and will brief on the various compliance policies out there.

The Internet

The best and the easiest medium to learn almost anything is the internet. Being the best invention, the internet has helped many businesses worldwide. However, if you would like to learn the legal side of things, there are places on the internet to do so. You could opt for the online compliance training on one of the consulting websites to help you understand the policies, what they mean and what they do. There are many types of compliance policies that are out there. Choosing the ones your company would have to follow must be dine with the highest eye for detail, since any mishaps may cost your company a lot. Some of these policies are;

Safety Policies

The first are the safety policies which means that there are professional WHS consultants who advice these policies. Safety is always key in every company. The company is held responsible for any injuries or damages that occur in the premise of the organisation, therefore, it is important to have a policy for the safety of the workers and the employees of the business.

Consumer Protection

The next policy is concerning the wellbeing of the people who consume the good and services provided by your business. This policy protects the privacy of the consumers of the company. Sensitive data such as card numbers, location, and etcetera are kept private and are strictly protected with security measures.There are many more laws that the government has passed and every business must follow. It is essential that these companies follow these laws for the benefit of the business.

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